A D“  - ‘ s:;l:l .:.':i -}lL‘l¥.l’ v.?"‘a.~’1.;rr. ..l'.r’t‘ii5i".l Tm'..%;iJiw<>.l:.'. ...l:a:.v=   ex .1122‘
A ' .., , - -., 7 . . x L g - ‘ .

~'m.=: COLUMBIAM   -FRIDAY SEPTEMBER - 1924 _    -; .9 . n_:_.... ;*.’A'°= 73383’

.\ A_ A ; AA

. _ -, :v~;'31?.__.. .~f,:w.'c3l‘;.‘ v_‘;. _. ‘.,‘,L__‘,'.“.¢'.'¢.-_. ‘go .. - ._,o;.f-_ ..-....‘.. 7... .o..-.....‘_.'_ .
‘__ ", s’...  . ' .  ex.’-«. ¢.‘i~ .
._._Aof‘*$l'.¥‘_.!’   :‘_‘ -.‘»...‘...,-I 7 ’f . ., ,

L_._ A, 4 - _l

      

  e..€7oty’s 79c  
" i.'oiiit:Al~i and _l~.i'n.ls FACE POWDERS
Introlludngour new-dellartmeut of TOILET GOODS
with a rousing sale of the -famous Coty’s powders.
in-9£!.1l§'¥JTl’l0¢. 81.25. ~0ur Anniversary Sale C

1 ', -‘

C Kotex 390

Every woman knows the value of ifiottx. the 
sanitary uttlclc of “ll3..!K¢.e .J'h.e mxlilarcntice
lrersaryfjsaie  .  ;. . .,. . 

 

P. _ ~ is60cahox. Ann

Anniversary Sale

BEGINS ‘SA TURDAY, SEPT. 13 t ;

 

0 ' . C - ' ‘ . C
  Cel;-bratigg fthle most pheigimenal  and1ei:)ucctessu:if,any store in Central Missouri. Two    
. . ' . ‘ tevent. P hasedth t’ stock fthhl t SkirtCo
A marvelous collection of beautiful chokers. per- years 0 “on. er u progress .ome an . P "8 cc rue. . 18 grea . . . "re . 3°" ‘re . ° ° °" ms‘ '
mm“). film“ by-om. buym and guaranteed to be an Preparations have  bgoing on for (lll'l0Ilth: and aided bfy our connections in St. Louis and of St‘; 33:13] is filfilqfdpgfig suns “mun med
be“ ‘flan _R.“1“._57 35 for choke“. other large Clllfis, vie were a le to comman grege ctti‘i‘iceg‘sitt;i;s  malnufacmrers and wholesalers, to $7.95, fl-msisung of uptuthemhm Y P gs- k‘
Anniversary  . . . . . . . . . . . . . . . .  .95 ;:ginZ§nga§:&:ls:vs“S‘g:tg(:ngl‘r t?3“::a endinegmsafurdfiy Sepkemgg 20 ‘W8 of am’ wonderful evem’ styles and materials. Annisersary Sale 
Regular 312.95 Natural Squirrel Chok- - " ._ ' ’ . ' . . . . Group 2-—Sports a Dress Shirts.
cm Anfiiéemry sale Pfiw . . _ . - . . _ . _ H  Read these items carefully and there are hundreds of items not listed here included in this tummy $1195. Annifgmr). Sale price  l

Marvelous Coats     Charming Dresses  
~   for Fall and Winter . For Street and Dance

 

_..,. _.,,b.‘.., The most astounding Coat Sale ever presented in_ Columbia. * Months of preparation for this great,.ey(efnt have given us the
‘ 200 Luxuriously modeled coats with gorgeous fur trimmings assem- ; most beautiful assortment of frocks that we have ever
, . . . . . presented
bled into four groups at prices that defy competition. ~ A to the patrons of this store. -
(;R0’Up§1.‘__ ' GROUP 1— c  ' —
Coats at aeprice that will astonish .vou- a You will marvel at these values. Silk and $
. l thd ' d f 11 ' l ' ' ' 90
. Materials that are usually found in coats of $  :0: prilgzt tgtgeetrhzmy i:l_ty'Oe(ilmayt h.l':|eSlnTldlI(;‘l.lcll(:ll:lSel‘)i' ovd
. , V. 0
W “‘“°l‘ high" Pm“ ‘M "““'—" °l ‘hem b°“““’ --7 '9' e are many black satin dresses. Anniversarv Sale tilles
J ;; _ . fully fur trimmed. Select yours early. Anni- Values prim ' $15
‘) \ versary Sale Price to 31935 GROUP 2_
7 .
. -. GROUP2-— At $14.75 you will find dresses that you would expect to

'3/>L.

D8)’ 8l'0llltd $19.75 for ttfld !’0Ce.ive good value. Included are sport

and gaberdines. There are also many

At $24.75 Coats that originally were priced 
to $35. but to celebrate this anniversary. we . 0
received many concessions from New York m:iii- _ 

dresses of checked and ‘striped flannels $  ‘
C
ufacturers. There are coats for sports and dress t  . _ v _ _ Values
wear in this group. Anniversary Sale Price 0 extra 83% m “"5 group’ “‘nmver3ar3' . »t9"7
GROUP s_. - ‘e : <1 1'1’.  ""‘"' 3?“ "'*°° . $1 ' 5
These Coats probably are the best selected for style that you will be  3___

offered this season. - . .

Materials: Fur Trimmings of: - A most unusual group of frocks at this low price. New
Lustrous Bolivias Manchurian Wolf . .- Fall styles, new Fall colors and new Fall materials. Values that
Genuine Downy Wool amiancan 090950!“ e  u._-
L 1 . us in
ogririiiiae . Marmink . Values

make them irresistible. Over 50 new styles.
A Remarkably Underpriced Group. Misses’ $ e 
sizes to 20, Women's sizes to 48. We urge A '

      

 

 

 

 

 

 

 

 

   

‘and others and others _
Anniversary Sale Price - to  you to make your selection early, as such Values
values cannot last long. Anniversary Sale to A
GROUP 4—— P"‘¢‘~‘ $29.75
3 ' bl '. tll t ' d I I ‘alucs presented in years. Styles
 neu'.U'i::ie\§iii$l tilfd d:ist!innocst.ivc“:onsfixmld ‘are almost covered with fur.  4*‘
5 EXTRAORDINAIH VALUES. ‘ . . .
:5‘ . Trimmed With: Sue}! Mntmals 853 All the favored Satin Surfaced and Ribbed Silks are in-
7’; ' Gvomm Bea"? i lflufliitidllo eluded. There are dark dresses touched in liiany instances with
 A ",‘““.’"" S"‘""° »°'.' brilliant color. T ere are Dance frocks
I latinum Wolf hashmanu . . .
‘ '* ‘ Most of them with Col- Mokine , " um? Wm delight 3' u- In fact» were 15 3
1 . /' ~~  ‘ .. lnrs. Cuffs. and Bor- ¥'elvoura __ ifanetya t;ft_stylets to answer everyvfiileed '
.5" rnnctne mm it im v . .
T ' ’ ' .;.urrnw«> ' film‘ “'° "°“' °°'°”" l-".§,'.‘l"""'“Ii siii3dif' "K“rr'ii‘i1 Values um will rleligluoilfé °.‘.2'.i‘.‘z'  Antiicif   x';‘;§’
E . . .3,  . "3rbgl;°r°g-al:";§t!‘i*ccll°“°“ ‘"' “° ’ ‘ l0  versary Sale Price
T we '
‘ 1.25 Wash Blouses 52-95 Silk Teddies . . - - 510 Silk Neslisees , $1.25 Dimity and Voile Teddies
Thesgreatest blouse values in the . of, fine _qau|nt.v _C§ev9 fl} ‘Unfit  A “'°"""“" “°"°"°" °‘ 5"“ 1*‘ Dainty teddies. either heiastltched
history of this store. . Beautiful orcr- b?‘““'f““3' m’“"‘.°d Ml“ cnhhd ace. 0: ‘lines’ s"'p'i5i"g “l“°"‘° SP'°l"“3' or lace trimmed in a wonderful assort-
» blouses of fine qualitv Dimity ribbons. Featuring all of t e _ne\lcs g . y”- _  J U ‘U M purchased for this great Sale. Do not men; of “,1” and cob“, Anu¢1p.g¢
stripes and checks. All styles. Our An- !“8'h 3‘.5_‘°3° Mm“ “°.°m°" M" buy A special group of dresses from the close-out “"53 ml‘ PPP°l'l°'l“'J- A .,¢°3!_P_l_°l,¢ your'.necds..for latcrtlle urlce ll
 niversary Sale 79‘: l 3;; °Sfa]teh';,n:_§céAnm'  stock of the Moiitrose Co. of St. Louis. consisting of 3"“ _°fsfle‘"‘§,’r'ke Anni’   81.25;’ Anniversary" Sale
  ‘ A . t:._ . .3 _ 7;..-’ 3;‘; ,7 _ ,7: 7,7,’ —_‘_-F.‘ ____ _-_-__A _____ _ ' ' ' ,',,_ _ .       3    : _____ _ _°_"_°_,'_i_ '_____ - ___  . . . . . . . . . . . . . . - o o o o e o
‘ ‘"*‘“ A -' ' . Bungalow Aprons . , . 3- 00 .y Corduroy Bathrobes - . —
$2.50 and S2.9;)_ W ash Blouses k , of styles. Dresses that are worth up to S a. . our _ 59c and 75¢ Chm;-€53 
_;.7 Diinities. Batistes and rgenulne gingmlt algteorfiagles B‘:;ian‘:lmu.’I\m<;t5u_'l3;1;. choice while they last. Anniversary 4  ufislip magiaftteiger contiilt.-itiltsl ‘ii; I Bloom”,
35.. Entfliflh B"°“"°‘?“’ "‘°“”°§* '° ‘mm’ ' ~ V - s »' . . . . . . . . . . . . . . .. 0 ' ° . Fine quality Sateen. retntorced
. Regular and extra sizes. $1.50 yalues. sale I rice . . . . . . . . . . usually sell at $4.95. Fine cuallty Cor .
". ent styles._ \\ lute. Tan. {sport Checks.‘ Ammu_8an_ Sale values “.335 “my in ‘n the wanted scams. Black and cdon..'AlI elaes.
 3;; ‘4‘'''‘‘‘'‘.’’‘‘‘‘’’’ ”‘‘'° $1.69 Price  .............. .. 79cl shades. Sale Price  $2-95 Anniversary Sale Price. 49¢.
. . ; . . . . . . . . . . . .. ' —é .
g_“ —j "1; Z"' ‘ 86.95 Silk Govms ' .
Pure Silk Full Fashioned l ' Silk Bloomers Dainty gowns of fine quality Crepe Chiffon Hose Junior 00'“ . . i
I M Tunic Blauses   one group . of Jersev and R8_ de Chine and lh.dllilfl Silk. beautiful? no ' d é .
p .. . Values to $5.00_ Anni: trimmed nvintli etthig'ulca¢:!t’fi¢: hematite - AfiA§l3uE fi§g  of!‘t‘Il'|i3 Spec ) purchased All 
Fashion's newest. .Chnrnilng A wonderful value and you‘ rem”). Sale price    .........  Sm Cum.‘ Ho“, with fish “P7: for our Anniversary Sale. One _ *
" ’ ' ’ large variety of materials.‘ “mil”: My thehmfby the m"°,",,',s1,',‘,; g‘_—— and reinforced heel and toes. ‘ll ""‘l°' C°‘“ ‘hi ‘" ''°'“' “’
.  m a . d any  Ld?g'i,.sg~:,ps:':n°:,lsoth,,8. A“ $3 95 vests ‘ml Ste Ins 3125 C“ Bbomen "‘ Colorsare Airedale, Silt-er.Cruls'e: 819.75. Many of theee coats for
b¢3“l““l "'l"“'_"""gs‘ an ‘ of fie xewi  colors are fea- Exim heavy Crepe 5: Chin,’ wmdum ‘uni’: mm aw, i, .  Fzmbgé m  ~ tr‘imaieil. Extraordinary Valuu. An. l S
priced. Anliiversary Salt  $1:  _ _ _ E I _ _’_ , V lace and  trimmed. heauti- large uoort-lent of patterns. Cut v-2:, mi“, ;1.oo_ “Nam” 79‘: §‘::‘|"!Pflce . O . . . . . . .4 
l’fl¢¢ ------------ " Values to $2.50 ‘ ‘"""“' S“:l"“'-}-. Am" 95.; | fr"; reintgrdwd P-;;u- “-32 95 Sale ?rlce .......... .. . - - ,
., _ . \'€I'8fll’_V' C TIC! . . . . n Va-ggry ¢ . . . . . . o -1 ' -

 

C

v ‘ 1 Maddie; - ’ Muslin Gowns . Ladies’ Sateen Bloomers .
. Sweaters Woo ‘ O A 2'.
. Originally vriced to $5.95. _ _ . Long and short sleeves. Pink - I-‘lac unity Sateen. cut  - “_
One man °‘ S""'°"” Beautiful’ middies of all wool . e - ‘ A B and white. Lace or erul>ro.td- tra you All celat Extr-

eweaters of extra fine tlllfilll-3'-.
’ 4-9 mflgflflh, with . harmonizing

fig-ingny ‘cod to S 5-
2'0", choleew-:1 .tlie ~Annirer-

. g A -v o trial. sxcepuouinloer; elaaalilcladed. 
 95ci :.'.‘;*".;‘.*.. o*.'::‘.‘*f:$2.25 The Bagfign S39:Q£C°1“m.b1a A  95¢  79¢ 
A « _ e . 12-9 ’ roa way   ~ ~ -
"'”" - . W I