Original caption: "Massacre made military and advertizing history - Custer's last fight, the Sioux massacre of the 7th Cavalry at Little Big Horn, took place June 25, 1876. The same year, Adolphus Busch introduced Budweiser, the brew that would go on the become the largest selling beer in the world. By coincidence and uncanny marketing instinct, Busch acquired the right to this now-classic painting of the slaughter. In 1895, Busch commissioned F. Otto Beckler, a Milwaukee artist, to copy the work for lithographic reproduction. Anheuser-Busch made one million prints of the painting. Most of them were displayed in American saloons, and were credited as an early breakthrough in mass marketing and production merchandising - one of many that paralleled the rise of Budweiser, now celebrating its 100th anniversary."