"Gray says the rally is not 'sugar-coated optimism.' 'Enthusiasm and faith and self-esteem are realities, but they have to be worked at. We provide some of the best tools. The rallies bathe people with the strong notions that they can do something about problems in their lives and the directions those lives are taking. But they have to work at it. Saying it doesn't make it so,' says Gray. Many bring notebooks and tape recorders to rallies."