FALSTAFF BREWING Corp has closed its office at 5050 Oakland Ave., following the financial takeover of the corporation last April by Californian Paul Kalmanovitz. Shortly after Kalmanovitz gained control of the St. Louis-based brewing corporation, the headquarters was transferred to California, a number of executives were either transferred or let go, and a few personnel were moved to the St. Louis brewery on Shenandoah Avenue. On Tuesday, the building itself was closed and Falstaff is seeking a lesee for the furnished property.
When beer came back in 1933, Falstaff was the first brewery in the country to receive a U. S. permit for beer production. Firm's founder, Joseph Griesedieck, right, is shown accepting the number one permit from Internal Revenue Officer Louis Becker.
Original caption: "Massacre made military and advertizing history - Custer's last fight, the Sioux massacre of the 7th Cavalry at Little Big Horn, took place June 25, 1876. The same year, Adolphus Busch introduced Budweiser, the brew that would go on the become the largest selling beer in the world. By coincidence and uncanny marketing instinct, Busch acquired the right to this now-classic painting of the slaughter. In 1895, Busch commissioned F. Otto Beckler, a Milwaukee artist, to copy the work for lithographic reproduction. Anheuser-Busch made one million prints of the painting. Most of them were displayed in American saloons, and were credited as an early breakthrough in mass marketing and production merchandising - one of many that paralleled the rise of Budweiser, now celebrating its 100th anniversary."
"Aircraft carpenter Henry Schroeder trims the edges of a junction rib for a glider wing." Part of special feature release showing production of military materials in civilian factories during wartime.
"A worker inspects a finished glider skeleton of metal tubing for flaws in manufacture." Part of special feature release showing production of military materials in civilian factories during wartime.
"Carpenters at work on one of the large wings which go on the invasion glider." Part of special feature release showing production of military materials in civilian factories during wartime.
A ton and a half of powdered ice was blown onto the ground and shrubbery in front of the brewery's hospitality house in order to set the scene for a horse-drawn tally-ho carrying two couples and a coachman costumed in authentic colonial dress.
"Some 360 kegs of beer are filled and bunged (sealed) hourly on this draught line; it is typical of the draught lines at all ten Anheuser-Busch breweries throughout the U.S."
Two original captions: "The Chinese delegation tours the brewery. Members include Chien Chi-shen, deputy chairman of the group (far left in front, in dark shirt); Chou Li-fang, an editor (pointing), and Tseng Tao, leader of the delegation (in light suit in front at right). At far right end in striped suit is Tom Montgomery, vice president for brewery operations." "The sweet smell of hops hung heavily in the humid morning over the Anheuser-Busch Brewery, 721 Pestalozzi St., in South St. Louis. 'If we stay too long we shall be fermented,' Liu Ju-tsai, a young Chinese journalist, said with a big grin on his face as he and 13 other visitors from the People's Republic of China headed into the Brew House monday morning. The delegation, which consists of editors, diplomats and reporters, was on its first full day of visiting St. Louis as they hopscotch by air across America - from Los Angeles to New York. Beer... big airplanes... and the soft, pastoral world of Claude Monet were the chief objects of interest for the Chinese visitors. Beginning with bacon, eggs, and a warm welcome from Fred Kuhlman, senior vice president at Anheuser-Busch Brewery, the Chinese delegation moved out for a tour of the giant brewery."