"Pickets at the Anheuser-Busch Brewery Wednesday. " The International Teamsters leadership has reversed a decision by the Teamsters Joint Council 13 executive board and certified the results of the election that brought the current leadership of the striking beer bottlers' union to office. The Joint Council 13 board voted unanimously March 26 to order a new election after the current strike. Until late 1973, Local 1187 had been a member of the AFL-CIO and had been known as Local 187. According to the the Joint Council execultive board findings, many union members mistakenly thought the affiliation agreement that brought the local into the Teamsters provided a grace period... (ends)."
"If it were a football game, the score at this point might read something like: Miller Lite, 65 -- Anheuser-Busch Natural Light, 15. In the race for market share in the light beer industry, Miller Brewing Co. of Milwaukee holds a commanding lead - last year a full 77 per cent of all light beer sales were of Miller's entry, Lite. Their lead, however, is largely due to their early entry into the light beer market, a year before anyone else. Miller came out with Lite in January of 1975 on a national basis, using a macho appeal and aiming soley at men. The Lite television ads feature former professional athletes and other rugged types laughing it up over a Lite beer. The campaign is to the "over-the-hill" athlete type, the man qwho enjoys good beer but wants something a little less filling. The Lite Beer slogan - "Everything you wanted in a beer, and less" - sends the message they want to convey, that the beer is a man's beer with full body, but without the heaviness of regular beer. A year after Lite beer hit the market, Schiltz introduced Schiltz Light - and tried to out-macho the Miller Lite ads. The Schiltz Light ads feature James Coburn as a tougher-than-tough hombre who saunters over to the bar and orders, as the bartender informs the tinhorn-- (break)."
"Anheuser-Busch, Inc., a late entrant in the expanding "light" beer market, but whose 'Budweiser Light' is reported to have captured second place after only six months of participation, now is ready to provide consumers with "Michelob Light" in the super-premium trade. The St. Louis-based brewing giant is expected to announce here Monday that the new beer will be introduced initially in five states, including Michigan, Ohio, South Carolina, Georgia and Florida. August A. Busch III, board chairman and president, has informed distributors that broader distribution will soon follow."
"Anheuser-Busch's new entry into the soft drink market, Chelsea, has come upon rough times in Virginia, one of several test markets throughout the country. A group there contends the drunk is being marketed in a way that will lead children to grow into adult drinkers." Note - Chelsea was a "soft" drink that contained a slight amount of alcohol, hence the controversy.
"Site of new solar system - The Anheuser-Busch, Inc., brewery in Jacksonville Fla., will have a new solar energy collection, storage and retrieval system in operation late this year for use in the pasteurization of bottled beer. The system was designed and enginnered and is being installed by Barry-Wehmiller Co. of St. Louis, Mo."
"The tenth and newest Anheuser-Busch brewery is in Fairfield, California, some 45 miles northeast of San Francisco. While the plant is an epitome of production efficiency, the company's beers are brewed there and at its nine other breweries in the same expensive, time-consuming natural way, assuring optimum quality and uniformity coast to coast."
"Brewmasters at all Anheuser-Busch breweries daily taste packaged, filtered and unfiltered beers to assure maximum taste quality and uniformity. Their expert palates have the final say on whether a batch of beer measures up to the company's strict taste standards and is good enough for consumers."
"Larry Marigold, in charge of energy planning and development, and Joe Aubin, utilities engineer (wearing hard hat) stand beside stand-by steam turbine being put back into operation at brewery. 2500 KW turbine and intensified conservation measures will reduce A/B's purchases from UE (United Electric) by more than 50% - enough to supply approximately 3000 homes."
"A picket points finger at a truck driver while a security guard checks the driver's paper after the truck crossed the Bottlers Local 1187 picket line in the rain at Anheuser-Busch Monday."
"Soulard Groundbreaking - Ground was broken Thursday for the first new building in the Soulard historic district, the Anheuser-Busch Employee's Credit Union building at 10th and Lynch streets. The artist's rendering of the building, above, reflects a design in keeping with existing structures in the historic area, a requirement of the Landmark and Urban Development Commission. Bank Building Corp. is the consultant and construction manager for the project."
"Wives of striking beer bottlers picket offices of Anheuser-Busch brewery Tuesday to protest the company's refusal to pay a lump-sum settlement for "furlough weeks" built up under previous contracts. Faith Lippert is in the wheelchair with her 3-month-old daughter, Rebecca. They are being pushed by Adele Mesey."
Two original captions: "Brewery bottlers leaving meeting hall at 1012 Loughborough about noon today." "Brewery bottlers leave the meeting hall after directing their union bargaining team to refrain from any settlement with Anheuser-Busch until the firm agrees to waive disciplinary action against strikers involved in incidents."