Mayor Alfonso J. Cervabtes (front left) leads an inspecting delegation through an alley between Washington and Delmar boulevards Monday to open Operation NEAT (Neighborhood Effort - Action Today). The mayor's program is designed to solve problems that are causing unsanitary condition and deterioration in neighborhoods. Monday's emphasis was on rat eradication. With Mr. Cervantes are members of inspecting teams in rat eradication, sanitation and building, and members of area beautification committees.
Eads Bridge selected by St. Louis architects as one of the most significant architectural spot in the area, the number one spot went to the St. Louis Gateway Arch.
The world's largest six-pack of beer, a 50-foot high inflatable replica of half a dozen cans of Budweiser, was built by Robert Keith & Co. for Anheuser-Busch Cos. Inc.
Joseph J. Kramer, seated at center, is flanked by his young professional staff and supported by a computer-directed battery of 24 slide projectors, as they set up a new product show for one of Anheuser-Busch's family of companies.