This directory predominately lists business in the city of St. Louis, but it does contain brief lists of business from cities and towns in the metropolitan area around St. Louis in both Missouri and Illinois., Includes directories for other Illinois cities: Alton, East Saint Louis, Belleville, Murphysboro, Centralia, Vandalia, Edwardsville, Litchfield, Mt. Vernon, DuQuoin, Chester, Sparta, Collinsville, Waterloo, Nashville, Carlyle, Greenville, Salem, Highland, Lebanon, Carbondale, Hillsboro, Virdin, Pinckneyville, Girard, Mt. Olive, Staunton, Ashley, Carlinville, Carrollton, White Hall, Roodhouse,and Jerseyville; also Missouri cities: Saint Charles, DeSoto, Washington, Sainte Genevieve, Kirkwood, and Webster Groves.
"Advertizing specialties are a large St. Louis business and come in many varieties, including a Budweiser Bavarian yodeler outfit worn by Rosie O'Grady and various other Anheuser-Busch symbols shown by Max Scharf, president of Incentives Corp. (center), and Don Ratchford, sales promotion manager for D'Arcy, MacManus, International, Inc."
Photograph of city street intersection with theater posters and building billboards visible. The posters advertise The Chinatown Trunk Mystery at the Havlins Theater. An advertisement on a building is for May Stern And Company. A horse-drawn wagon is visible to the left., This is probably the intersection of South Broadway with a street near Chouteau Avenue looking west.
Dave Basch takes a light reading before shooting a segment of the new Globe-Democrat commercial. In this scene feating Cheryl Nelson of the paste-up department, Jack Warnick, playing her supervisor, offers encouragement.
Ridgway Advertising Agency, St. Louis, has moved into its own building at 889 S. Brentwood bl. in suburban Clayton. The new Ridgway Building is an authentic Williamsburg-style building which was purchased and remodeled to accommodate the agency's expanding business, Casper S. Yost, Ridgway president said.
"An ad message printed on a usable sample of the product concerned will be run for the first time in newspaper history in tomorrow's edition of The Globe-Democrat in this fashion. The product is FRESH-rap, which is made by Badger Paper Mills, Inc., Peshtigo, Wis."
"Globe-Democrat Advertising Director Ben Magdovitz (center, rear) conducts a seminar for outstanding journalism students from 12 midwestern colleges during their visit to the newspaper's offices with their faculty advisers. They are here under sponsorship of the Advertising Club of St. Louis, which is conducting its nineteenth annual college awards program for 24 top students."