Anheuser-Busch Brewery - German Import, Wurzburger Hofbrau

Saint Louis Globe-Democrat

1979-04-10

picture

Anheuser-Busch, Inc.
Beer
Breweries
Adevertising--Beer

Saint Louis (Mo.)

1970-1979

"Anheuser-Busch Inc. will begin test marketing April 30 of a German import beer in three U.S. metropolitan areas, the firm announced Monday. Brewed by Wurzburger Hofbrau AG in Wurzburg, West Germany, the import will be introduced initially in Boston; Hartford, Conn.; and Atlanta. Wurzburger Hofbrau, as the import will be known, will be shipped to the United States in 5,100-gallon insulated barrels. It will be packaged by Anheuser-Busch in Newark, New Jersey. 'This unique import methodology will enable us to bring Wurzburger Hofbrau into the U.S. virtually as fresh as when it left the ageing cellars in Wurzburg,' said board chairman and president August A. Busch."

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